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Analyst- Social Media Analytics in Mumbai at Crescendo Global

Date Posted: 7/8/2018

Job Snapshot

Job Description

An exciting technical job opportunity with a global Financial Services giant for a marketing professional with at least 2 years experience in Predicitive Modelling, R/Python. Our esteemed client is looking for a dynamic, smart, hard-working individual eager to grow a corporate brand using Social Media skills. You will be responsible for optimizing and analysing their data and extracting value from large data sets.

LOCATION: Mumbai

YOUR FUTURE EMPLOYER:

A leading group with billions of assets under management providing comprehensive financial services serving millions of customers.

YOU WILL BE RESPONSIBLE FOR:

    Segmenting and classifying data harnessed from social media platforms and automate data analysis and data coming from social media tools like Brand watch etc.

    Monitoring corporate brand activity over time to understand reputation, demographics, consumer perceptions, attitudes, behaviours, and how they vary across our categories and competitors.

    Generating sentiment score using machine learning techniques like R and Python to enhance social media insights.

    Utilizing  social analytics platform to analyse social media conversations.

    Develop text topic models from unstructured social media data and decipher business insights.


Job Requirements

THE SUCCESSFUL CANDIDATE:

    We are looking for a candidate with hands on experience in statistical concepts of predictive modelling like  linear regression, logistics regression, decision trees, random forests.

    Working knowledge of R, Python etc. with different libraries.

    Interpreting model result for better business understanding

    Time series forecasting concepts like ARIM, ARIMAX, exponential, smoothing holt winters.


REACH US:- If you think this role will add value to your career, kindly write me an email along with your updated CV on charuarora@crescendogroup.in for a confidential discussion on the role.


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