This site uses cookies. To find out more, see our Cookies Policy

Senior Business Analyst - Campaign Management (3-7 years) in Pune at Crescendo Global

Date Posted: 10/11/2018

Job Snapshot

  • Employee Type:
    Full-Time
  • Location:
    Pune
  • Job Type:
  • Experience:
    3 to 7 years
  • Date Posted:
    10/11/2018

Job Description

An exciting techno-functional job opportunity for a professional holding at least 3 years of experience in Campaign Management. Our esteemed client is looking for a BTech or tech-savvy individual keen to work in end to end campaign execution and developement using using UNICA/Market/Epiphany/SFMC and SQL. You will help develop and manage campaign strategies to drive engagement for your client's business.

LOCATION: Pune

YOUR FUTURE EMPLOYER:
A leading, global firm providing creative and strategic analytics, IT and consulting solutions for the entire enterprise value chain.

YOU WILL BE RESPONSIBLE FOR:
  • Identify and categorize segments of customers based on various attributes and transactional behaviour and target the customers as per their specific needs through multiple channels such as Mobile, SMS, Printed coupons, Email and Direct Mailers etc.
  • Designing and implementation of strategy of the campaigns based on different stores, geographies, demographics and other deciding factors for promotion and customer engagement.
  • Analyse performances of different types of campaign strategies and evaluate the coupon Redemption Rate, Sales Uplift, Participation Rate, Sales Cost Ratio, Basket Penetration etc. to analyse during and post effect of a coupon mailing to leverage the data insights.
  • Writing standard SQL queries, UNICA templates, customer data integration, reports and ad-hoc business requirements.

Job Requirements

THE SUCCESSFUL CANDIDATE:
  • 3-7 years of experience into campaign management
  • Bachelors in engineering or technologies
  • End to end experience in campaign management  
  • Worked on identifying & implementing strategies and projects to leverage the insights based on past data to meet the Service Level Agreement (SLA).
  • Hands on experience of SQL and UNICA and Excel
  • Experience of working with a huge and complex data base and effective utilization of resources.

WHAT IS IN IT FOR YOU:
  • An opportunity to define, lead and coordinate the operations of the company.
  • Liaise extensively with stakeholders
  • Fast track career growth.

REACH US:
If you think this role will add value to your career, kindly write me an email along with your updated CV on nikitasharma@crescendogroup.in or contact me on 7087413515 for a confidential discussion on the role.

DISCLAIMER:
Crescendo Global is an ISO 9001:2015 certified, equal opportunity Leadership Hiring consulting firm. Crescendo Global consultants value diversity in the talent they identify for its Global and Fortune 500 clients. Crescendo Global does not discriminate on the basis of race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status or disability status.

CHECK OUT OUR SIMILAR JOBS

  1. Marketing Jobs
  2. Business Analyst Jobs